Choosing Keywords to Improve Search Engine Visibility

It’s no secret that some subject matters are inherently difficult to rank well on Google because larger companies tend to dominate the search results pages due to massive marketing budgets. For many banks and credit unions, coming up with an effective SEO strategy...

Insight on Increasing Traffic to Your Site

Directing traffic to your site is always a battle, but with increased usage of mobile devices and apps the already difficult task of driving consistent traffic to your domain has no-doubt become even more difficult. This article will, in part, discuss how properly...

What Can Your Financial Institution Learn From Amazon?

Dominance in the search channel has been a major key to Amazon’s success. Amazon’s reach has grown so much that it has changed the shopping habits of an increasing number of consumers. A recent survey by BloomReach, Inc. found that the number of consumers who begin...

Why An SEO Strategy Is Vital To Your Financial Institution

Are you leveraging your web properties as well as you could be? Financial institutions (FIs) already know that having an online presence impacts the success of their business. One point that FIs may not be particularly clear on is the role that search engine...

Designing for the Digital Consumer

I created my first website back in 1995 for New Mexico Educators Federal Credit Union with a text editor. I later upgraded to Homesite as I became responsible for more websites, but the first round of Dreamweaver was as far as I got into the next generation of site...

Bank/Credit Union Strategy IS Rocket Science

So, in what seems like a complete 180 from an earlier post about not making things more complicated than they need to be, I am writing today about something very complicated. Bear with me as I make the connection between these two seemingly conflicting positions....