Brand Awareness for Modern Financial Institutions
Brand Awareness for Banks and Credit Unions
We’re all inundated with information these days. Whether by email, social media, or any other form of communication. And this cuts both ways. There are more channels to use to get your brand and message out there, but then again, it’s easier for that branding and messaging to get lost in the sea of content.
Add to that the significant amount of new competition – from fintechs to neobanks to alternative payments startups – that’s inundating the content channels . It’s tougher to deliver the kind of impactful branding and messaging that keeps community financial institutions in the game.
Brand Awareness
We’re all inundated with information these days. Whether by email, social media, or any other form of communication. And this cuts both ways. There are more channels to use to get your brand and message out there, but then again, it’s easier for that branding and messaging to get lost in the sea of content.
Add to that the significant amount of new competition – from fintechs to neobanks to alternative payments startups – that’s inundating the content channels . It’s tougher to deliver the kind of impactful branding and messaging that keeps community financial institutions in the game.
Build a Consistent Strategy
Conotext can help you develop a strategy specifically built for your community financial institution’s needs and budget. We aren’t a one-size-fits-all digital marketing agency. We know each community bank and credit union have specific needs and unique target market. Conotext will listen and derive a plan that fits your needs and your budget.
Target Your Audience
Once you have a plan in place, it’s necessary to know how to deploy that strategy. This is where the rubber hits the road. Whether you have deep research on your target customers and members or you need help learning that information, Context will help.
Moving from strategy to tactics is where many great plans fail. Conotext has been in the business a long time, and we have successfully navigated this crucial intersection many times before.
Play to Your Strengths
Part of developing solid strategic and tactical plans is defining what makes your community FI unique and then continuing to tell that story in the right places.
Social media is just one channel and not necessarily the strongest one to build brand awareness on. Conotext can help you develop a messaging strategy and budget that gets your brand story seen by the potential customers you want at the frequency that builds real awareness.
Measure, Adjust, Repeat
It’s not only possible, but recommended that you measure your market awareness to understand the impact your brand awareness efforts have. Awareness building may not have an immediate ROI, but the long term impacts of greater market awareness are worth the investment.
From increased click throughs on paid and organic search results to a higher rate of inclusion in the consideration phase of the consumer journey, your brand awareness is a tangible asset that is worth the investment of time and money to build. Conotext can work with you to conduct market brand awareness studies to show you where you are now and track growth as your brand marketing efforts build.
Again, Conotext can help you from the top of your digital marketing funnel to the bottom of it. And our engagement doesn’t end there. We can also continue to help sustain and refine your strategy and every other aspect as you see fit.
Conotext is as interested in creating effective brand awareness tools, tactics, and strategies as you are. And we’ll be there to support you along the journey.
Your success is our success. And we wouldn’t have it any other way.
Conotext has proven to be much more than an ordinary vendor, they are an extension of my marketing team. Conotext is not interested in just providing a service, they’re fully vested in our success and willing to put in the work to maximize our investment in their services. Digital marketing is a broad and ever-changing world that requires a level of expertise I didn’t initially have and frankly couldn’t afford. Having Conotext manage our digital marketing program allowed us to use our budget more cost-effectively, focusing more dollars directly on advertising rather than on a new hire. This strategy continues to pay dividends as we grow and expand our capabilities into new digital marketing channels with Conotext as our consultant and program manager. We expect to work with the Conotext team for a long time to come.
Schedule a Call
Brand awareness is a key component of a successful customer acquisition strategy. We never provide you a one-size-fits-all solution so let’s meet to discuss your unique situation and see if Conotext can provide a meaningful lift to your brand with your target market.
