Content and SEO for Modern Financial Institutions
Bank and Credit Union Content & SEO
Content is everywhere these days, so it’s easy to assume that content is everything. Yes and no. You need content, but not just for content’s sake.
Find Your Audience
You see, what matters most, especially to community banks and credit unions, is that they’re getting the right content in front of the right people. Today, it’s easy to segment data and it’s also easy to build content resources into websites. But there has to be a strategy beyond the tactics.
It doesn’t do any good to write about mortgage strategies if you’re going to twenty-somethings that have no interest in buying a house and are looking for student loan strategies. Or as one colleague complained, getting emails from his long-time credit union about funding his kids’ college education…after they had both graduated.
Speak the Right Language
That’s the power of SEO. You want to find what your audience is responding to and then using this information to develop your content.
We have decades of experience working with banks and credit unions of all sizes on custom content and SEO strategies. And if you don’t have content creators, we can help with that too!
Your Personal SEO Guide
Whether it’s your passion or your functional responsibility, Conotext can help you understand how to make SEO work for you on both tactical and strategic levels. We’re interested in teaching you how to fish rather than giving you a fish. That makes you a better partner and one that can deliver better results for your financial institution.
Your success is our success.
And we wouldn’t have it any other way.
Jim is a delight to work with. He is incredibly knowledgeable about SEO and website best practices, and understands the needs of credit unions. He is always helpful and informative, and explains information in a way that is easy to understand and apply. He also provides examples to look to of successful credit unions and other financial industry leaders, and shares the specific steps we can take to achieve similar results. My team and I enjoy having Jim as a partner.
Conotext has been an asset for Honor Credit Union since day one of our partnership dating back to 2017. Jim goes beyond simply providing data, and takes time to explain what the numbers mean and offers insightful tips and practical actions we can take to improve our digital marketing initiatives. We’ve seen significant improvement in search visibility in highly competitive markets, along with website performance, content and structure.
Schedule a Meeting
We recognize that your content and SEO needs are unique and don’t have a cookie-cutter approach to our work, so we don’t have a canned sales pitch to proved you here or on a call. We have years of experience helping clients improve their technical SEO, content and on-page SEO elements to increase their search visibility. Schedule a call to find out how our process works and examples of client successes.