Fintech Marketing Lessons for Financial Services Marketers

Welcome to 2018! The new year means the same thing for financial technology marketers as it does for financial services marketers — new campaigns to develop and launch, new marketing technology to deploy, and new events to plan and deliver. I’ve worked on both sides...

Misconceptions About Digital Reputation Management

After nearly a year of helping banks and credit unions better manage their brand reputation online, I am still surprised by some of the questions and comments made regarding this increasingly important part of brand management. Planning. Not Controlling. Digital...

Insight on Increasing Traffic to Your Site

Directing traffic to your site is always a battle, but with increased usage of mobile devices and apps the already difficult task of driving consistent traffic to your domain has no-doubt become even more difficult. This article will, in part, discuss how properly...

Choosing Keywords to Improve Search Engine Visibility

It’s no secret that some subject matters are inherently difficult to rank well on Google because larger companies tend to dominate the search results pages due to massive marketing budgets. For many banks and credit unions, coming up with an effective SEO strategy...

What Can Your Financial Institution Learn From Amazon?

Dominance in the search channel has been a major key to Amazon’s success. Amazon’s reach has grown so much that it has changed the shopping habits of an increasing number of consumers. A recent survey by BloomReach, Inc. found that the number of consumers who begin...

Why An SEO Strategy Is Vital To Your Financial Institution

Are you leveraging your web properties as well as you could be? Financial institutions (FIs) already know that having an online presence impacts the success of their business. One point that FIs may not be particularly clear on is the role that search engine...