Human-Generated Content vs. Machine-Generated Content

The recent drive by many to adopt Machine-Generated Content (MGC) is understandable as it is driven by the desire to cheaply add content to content-hungry websites. However, MGC, or AI generated text, leads to both low-quality content and misses the chief criterion...

Digital Marketing Minute – Mortgage Rates

A short video to share with you our thoughts on advocating for customers and potential customers during a time of uncertainty. Mortgage rate searches are going through the roof and we need to think about how to serve this need.  ...

Using SEO as a Force for User Advocacy

When you have determined what search terms and topics your customers generally use, you have some insight into what they look for. Take that a step further to consider what those terms have in common to ask why they are looking and how your product or service meets...

Choosing Keywords to Improve Search Engine Visibility

It’s no secret that some subject matters are inherently difficult to rank well on Google because larger companies tend to dominate the search results pages due to massive marketing budgets. For many banks and credit unions, coming up with an effective SEO strategy...

Insight on Increasing Traffic to Your Site

Directing traffic to your site is always a battle, but with increased usage of mobile devices and apps the already difficult task of driving consistent traffic to your domain has no-doubt become even more difficult. This article will, in part, discuss how properly...