Using SEO as a Force for User Advocacy

When you have determined what search terms and topics your customers generally use, you have some insight into what they look for. Take that a step further to consider what those terms have in common to ask why they are looking and how your product or service meets...

Choosing Keywords to Improve Search Engine Visibility

It’s no secret that some subject matters are inherently difficult to rank well on Google because larger companies tend to dominate the search results pages due to massive marketing budgets. For many banks and credit unions, coming up with an effective SEO strategy...

Insight on Increasing Traffic to Your Site

Directing traffic to your site is always a battle, but with increased usage of mobile devices and apps the already difficult task of driving consistent traffic to your domain has no-doubt become even more difficult. This article will, in part, discuss how properly...

What Can Your Financial Institution Learn From Amazon?

Dominance in the search channel has been a major key to Amazon’s success. Amazon’s reach has grown so much that it has changed the shopping habits of an increasing number of consumers. A recent survey by BloomReach, Inc. found that the number of consumers who begin...

Why An SEO Strategy Is Vital To Your Financial Institution

Are you leveraging your web properties as well as you could be? Financial institutions (FIs) already know that having an online presence impacts the success of their business. One point that FIs may not be particularly clear on is the role that search engine...