Human-Generated Content vs. Machine-Generated Content

The recent drive by many to adopt Machine-Generated Content (MGC) is understandable as it is driven by the desire to cheaply add content to content-hungry websites. However, MGC, or AI generated text, leads to both low-quality content and misses the chief criterion...

You Can’t Win If You Don’t Play

Winning Existing Customer Business Requires an Intentional Digital Strategy The recent $1.1 billion Mega Millions lottery drawing brought to mind for me the old Arizona Lottery ad campaign that made the very true statement of “you can’t win if you don’t play.” Yes,...

Are You Using the Right Digital Marketing Strategy?

Developing a strong social media marketing campaign has become table stakes for most community financial institutions, but the challenge is, how to balance that with other digital marketing priorities. And while it may seem relatively easy to assign a twenty-something...

Three Mistakes to Avoid When Crafting a Digital Marketing Strategy

It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the the consumer shift to digital has tied community FIs’ one hand behind their...