Digital Marketing

How Credit Unions and Banks Can Get the Most Out of Google Analytics (GA4)

One event of July 2023 was titanic for marketing analysts in most industries while virtually unnoticed outside of the world of digital marketing. The event was the cutoff of the old Google Analytics that forced users to move from what was called Universal Analytics...

Human-Generated Content vs. Machine-Generated Content

The recent drive by many to adopt Machine-Generated Content (MGC) is understandable as it is driven by the desire to cheaply add content to content-hungry websites. However, MGC, or AI generated text, leads to both low-quality content and misses the chief criterion...

The Effect of Ending Third-Party Cookies on Financial Services Advertising

Or, the Upcoming Non-Event for Most Credit Unions and Community Banks The recent announcement by Google regarding the ongoing phase-out of third-party cookies created a lot of buzz primarily because Google said it would not be replacing the popular cross-site identity...

You Can’t Win If You Don’t Play

Winning Existing Customer Business Requires an Intentional Digital Strategy The recent $1.1 billion Mega Millions lottery drawing brought to mind for me the old Arizona Lottery ad campaign that made the very true statement of “you can’t win if you don’t play.” Yes,...

Are You Using the Right Digital Marketing Strategy?

Developing a strong social media marketing campaign has become table stakes for most community financial institutions, but the challenge is, how to balance that with other digital marketing priorities. And while it may seem relatively easy to assign a twenty-something...

Three Mistakes to Avoid When Crafting a Digital Marketing Strategy

It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the the consumer shift to digital has tied community FIs’ one hand behind their...