Three Mistakes to Avoid When Crafting a Digital Marketing Strategy

It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the the consumer shift to digital has tied community FIs’ one hand behind their...

3 Steps to Keep and Grow Your Digital Customers

Beyond the pandemic and the economic tsunami it has caused, there are some parts of the financial industry that will never go back to the way things were. And the one that sticks out the most is how traditional banking will be redefined in coming years. A digital...

Use the Downtime to Enhance Your Uptime

The COVID-19 pandemic is disrupting so many industries, but the disruption can provide an opportunity to revisit your business model and processes. For example, if your business is on hold, what would you do resume operations with a perfect set of processes? If you...

Digital Marketing Minute – Mortgage Rates

A short video to share with you our thoughts on advocating for customers and potential customers during a time of uncertainty. Mortgage rate searches are going through the roof and we need to think about how to serve this need.  ...

Target the Consumer Journey with a Digital-First Marketing Strategy

As I discussed in the last post, building a digital-first marketing strategy requires the marketer to understand the consumer journey for EACH persona and for EACH product or service they offer. Too many banking consumer surveys focus on channel usage in generic ways,...