Winning Existing Customer Business Requires an Intentional Digital Strategy The recent $1.1 billion Mega Millions lottery drawing brought to mind for me the old Arizona Lottery ad campaign that made the very true statement of “you can’t win if you don’t play.” Yes,...
Developing a strong social media marketing campaign has become table stakes for most community financial institutions, but the challenge is, how to balance that with other digital marketing priorities. And while it may seem relatively easy to assign a twenty-something...
ChannelNet, the leading provider of digital engagement solutions, and Conotext, LLC a digital marketing agency that specializes in developing digital solutions and strategies for community financial institutions, announced a partnership that leverages the core...
It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the the consumer shift to digital has tied community FIs’ one hand behind their...
Beyond the pandemic and the economic tsunami it has caused, there are some parts of the financial industry that will never go back to the way things were. And the one that sticks out the most is how traditional banking will be redefined in coming years. A digital...
The COVID-19 pandemic is disrupting so many industries, but the disruption can provide an opportunity to revisit your business model and processes. For example, if your business is on hold, what would you do resume operations with a perfect set of processes? If you...
